Nokia has forayed into the dual-SIM mobile phones market that is mostly flooded with handsets made locally and imported from China.
“Yes, we are a late in the dual-SIM mobile but we can achive the leadership quicky by providing the mobiles with affordable prices,” Mr Prakash Katama, Director, Chennai Factory, Nokia India, he told newspersons on the launch of its ‘Made in India'' dual SIM phones.
The need for dual SIM mobiles has been a long-felt demand of consumers as one can be used for data and service while the other for voice and SMS. Both the devices come with services such as Nokia Life Tools that provide consumers a wide range of information covering healthcare, agriculture, education and entertainment. Nokia X1-01 comes with Nokia Money to offer financial independence to entry consumers.
Quoting the research firm IDC, Mr Katama said dual SIM constitutes nearly 40 per cent of the mobile market – India has around 160 million mobile handsets.
“Bundling of SIM cards with mobile handsets at an entry price starting from Rs 500 and upwards, and the affordable lifetime connection plans caused a surge in new mobile connections,” said Mr Naveen Mishra, Lead India Telecoms Analyst at CyberMedia Research, recently.
More than a third of handsets sold in the country during the quarter ended December 31, 2010 were a dual- or triple-SIM slot phone as compared to less than one in hundred multi-SIM mobile phone sales in the quarter ended March 31, 2009, he said.
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