India’s premier luxury automaker, Mercedes Benz has launched a mobile optimised website in India. Mercedes Benz is the first car company in India to do so. The new website will surely help expand their reach beyond air-conditioned offices and laptops to smartphones that are gaining popularity among corporates lately.
The new website can now be accessed through your latest Android or Symbian phone as well as other mobile devices with internet access. With the advent of 3G technology, more and more mobile phone users are now able to access the internet while on the move. Mercedes’ initiative is in fact laudable as the number of smartphone user in the country is growing rapidly. It is definitely a wise decision on Mercedes’ part to cater to the millions of mobile phone users
Mercedes Benz India Mobile Website
The new website will be faster compared to the sluggish flash sites of the past. Also expect other auto manufacturers to follow on Mercedes’ footprints and the mobile bandwagon in India will surely welcome this. Now, with the new website up and running smartphone users will now be able to find all the Mercedes Benz models offered in India at a touch of a button or just a ‘touch’.
The website is designed to function like a virtual car showroom with information on product highlights, technical data, picture galleries, pricing and details on local service centers. Users can now browse images and technical specs of all the models on offer. Prospective customers can now contact dealers, request a brochure or even ask for a test drive via their mobile phones. Soon the mobile specific website will also be included with a direct link to the main website as well.
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